Job seekers prefer the personal touch from employers when they apply for a job. So why, in an age when finding good people is harder than ever, do companies automate the recruitment process to such a degree that all elements of human contact are removed from the response handling stage?

Personalised response handling works at a number of levels. It can be as simple as a customised email or letter, providing as much additional information as deemed appropriate. Alternatively, it can include telephone screening targeted to discover what the CV doesn’t include.

The way in which a job applicant is dealt with also affects the likelihood of them accepting if an offer is made. Personalised response handling leaves all job seekers feeling positive about the job and the employer.